Do you run a clothing store and have no idea how to attract customers? The fashion industry can be quite a challenge because there are quite a few competitors. It would seem that selling underwear online is quite a challenge and clothing manufacturers are wary...
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The growth of online sales is huge. Online luxury lingerie stores are generating more and more revenue. The fashion industry is a multi-billion dollar industry that encompasses production, design and sales on many different levels. Most of them use fashion photography. Lots of customers are looking...
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Advertising photography is designed to promote a product, service or brand in such a way as to affect the emotions of the viewer and encourage them to take advantage of the offer. Do companies that have good photos, that care about the visual aspect of...
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When thinking about your online shop, you must always put yourself in the shoes of the customer and his needs. When consumers look at a product, the first thing they look at is the picture - the product photography. Even when selling simple nails, a...
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How to increase sales on Instagram? Social media sales are growing at a dizzying pace. We are more and more willing to buy products online on social media through stores on Instagram or Facebook. It is our eyes that are the first point of contact with...
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Many photographers use these terms interchangeably. Advertising photography and commercial photography are two completely different styles and formulas. Both of them are only for professional and experienced photographers. It's important that you, as an entrepreneur, marketing director or CEO, differentiate between these two styles when...
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For e-commerce companies, high-quality product photography is key to sales: 93% of consumers consider appearance to be a key factor in their purchase decision. So let's take a look at some simple product photography tips and techniques that will take you from a beginner selfie...
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Online shop photography is the basis of running your business online these days. If you want to sell online, you need to present your product in the right way. There is no other way! While some merchants can depend on vendor- or distributor-supplied imagery for...
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The final effect of a good photograph consists of many factors: lighting, equipment, photographer's artistry and...
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An online business must be attractive to be profitable. And to be attractive, it must be well photographed. Product photoMany entrepreneurs struggling in the e-commerce arena already know this. Those who don't know yet have one last chance to catch up. Let's talk about product...
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High quality product photography is essential for apparel ecommerce. For many customers, they need more than just a great product description — your images will determine whether or not they buy the product. The quality of the photos of the clothes is particularly important, as...
Read MoreWhat can you do to become a professional model in the 21st century and build your personal brand in modeling? Social media will help you during this challenge. Today, every model must have professional social media profiles. Which marketing & communication channels should you choose...
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