How to shoot editorial fashion photography?

There is an opinion that a great editorial photo should be able to convey the essence of the brand without having a logo on it. The best editorial photos avoid the “PR look.” So what should be on them and how to create the perfect editorial photo? Check out my mini guide! 

Editorial fashion photography – what is it?

Editorial fashion photography is a type of photography that is used to showcase clothing, accessories, and beauty products in a way that tells a story or conveys a message. Unlike commercial fashion photography, which is focused on promoting a product, editorial fashion photography is more about showcasing the creativity and artistic vision of the photographer and the fashion stylist.

Editorial fashion photography – where can it be found?

Editorial fashion photography is often used in fashion magazines, advertising campaigns, and online fashion publications. The images produced in editorial fashion photography are often high-concept, stylized, and aspirational, showcasing the latest trends and designs in the fashion industry. The photographs are often taken in unique locations, or with interesting lighting, and use models and props to create a narrative or a mood.

Editorial fashion photography is also different from other forms of fashion photography in that it allows photographers and stylists to take creative risks and experiment with different concepts and styles. While commercial fashion photography is more focused on selling products, editorial fashion photography is more focused on showcasing the photographer’s creative vision and the beauty and artistry of the clothing and accessories being photographed.

How to shoot editorial fashion photography – tips

Editorial fashion photography is a type of photography that is used to tell a story, convey a message or highlight a particular style or trend in the fashion industry. Here are some tips on how to shoot editorial fashion photography:

1. Plan your shoot: Before you start shooting, you should have a clear idea of what you want to achieve with your photographs. Decide on the theme, location, models, clothing, and props you want to use.
2. Choose the right equipment: Use a good quality camera and lenses that can capture the detail and texture of the clothing. A tripod, external flash, and reflectors can also be useful to achieve the right lighting and to create a more dynamic and interesting image.
3. Choose the right location: The location you choose should match the theme and style of the shoot. You can choose a studio, outdoors, or an interesting and unique location that fits your concept.
4. Work with the right team: A successful editorial fashion shoot requires a team effort. Work with experienced models, makeup artists, hair stylists, and stylists who can help you bring your vision to life.
5. Pay attention to lighting: Lighting is an important element in fashion photography. Use natural light or artificial lighting to create a mood and highlight the clothing’s texture and detail.
6. Pay attention to the details: The details matter in fashion photography. Pay attention to the model’s pose, the clothing’s fit, and the accessories to create a cohesive and visually appealing image.
7. Experiment with angles and perspectives: Don’t be afraid to experiment with different angles and perspectives. Try shooting from above, below, or at an angle to create a more interesting and dynamic image.

Remember, editorial fashion photography is about telling a story and creating a mood or feeling. So, be creative, take risks, and have fun! If you need support to create photographs depicting not only the products on their own but also fantastic stories – write to me! Together we will create something unique!