How to increase e-commerce sales? Improve your product photography!
An online business must be attractive to be profitable. And to be attractive, it must be well photographed. Product photoMany entrepreneurs struggling in the e-commerce arena already know this. Those who don’t know yet have one last chance to catch up. Let’s talk about product photography to increase the sales of your online shop.
Online product photography – important element of e-commerce sales
Imagine a situation where Larry Page and Sergey Brin block access to photos on Google. Mark Zuckerberg does the same on Facebook and Instagram. The owners of large online shops such as Amazon, Ebay and Allegro are doing the same. Shock, paralysis and boredom. These are the first words that come to mind when I think about it. Buying online? Who would choose to spend money for something they cannot see. Photos play a huge role in the online sales process!
They have important functions, among others: they build brand recognition and trust in the seller. According to Microsoft, if a website does not interest us within 15 seconds, we leave it without buying a product. The product description is important, but it is a good photo that catches attention. First impressions count.
Product photos and consumer needs
Consumers are increasingly switching from traditional shopping to e-commerce, because they have the opportunity to take a closer look at a given item without leaving home. This is possible thanks to, among others, good quality photographs, the function of significant enlargement or even short GIF animations showing how a given product fits on the figure while moving, which are becoming more and more popular (especially in the fashion industry).
Product shots should be as realistic as possible, so that customers feel they can almost touch the offered item. Fortunately, innovative solutions in the field of photographic equipment and the subsequent presentation of photographs come to our aid.
What do you need to keep in mind when working on product photos?
One thing to remember when working on product imaging is to maintain high quality material. This is easier nowadays because the cameras available on the market have great capabilities. However, good quality equipment is not enough – the photos must be neat and meet the expectations of potential customers. It is important to show the product from different perspectives in order to present all the important elements. Badly chosen photographs are misleading and may be a reason for returning the goods, which is not at all in the interest of the e-shop owner.
Backgrounds for product photography – which materials can you use?
Cardboard, paper, vinyl, acrylic. Never polypropylene or cotton. You don’t have much choice here – the background must be white, so any texture or creases will effectively hinder your work. In addition, if you put your product directly on the background, the tiny holes in the polypropylene will look very bad. A cardboard background is best, and for smaller products also plotter paper will work well.
Product photography lighting
For small products even two lamps are enough – one lamp can serve as a background, while the second one will illuminate the product from above. However, you have to remember that for such pictures the product has to be really small. For larger products it’s a good idea to have four lamps in your studio. Two will be responsible for the background lighting and two more for the product lighting.
Which camera to choose for product photography?
I may surprise you, but the camera is of little importance in product photography when compared to other factors that are actually necessary to take a good commercial photo, such as the light used, the right position, or a properly prepared product. The most important thing is practice and continuous learning. Even the best equipment is useless if you don’t learn how to use it. It is worth knowing how to compose product photos, learn about the camera’s capabilities and choose the right equipment for the products you will be photographing. It doesn’t have to be top of the range, but fine tuning the camera settings and lighting is important.
5 tips to improve the shots of your e-commerce products
- Do not use filters
The customer cares about the real photo of the product. If a filter is applied to the photo, it may be the reason for returning the goods. It is better not to risk it.
- Prepare 360° photos
Visitors can visualize each angle of the product they are selling. This significantly speeds up the purchasing decision process.
- Have one image for each color available
If your product comes in different color options, it is mandatory that you include at least one image for each color. In this way, your visitor will be able to see directly how the product will look in the chosen color.
- Show hidden features
If the item you are selling has some kind of functionality that can not be seen on a photo, be sure to create an image with this feature displayed.
- Add context to images
Rather than just displaying a product you’re selling, try creating an image by putting it in context. That is, not just show the product, but show someone using it.
Consumers are not known for their patience when it comes to online shopping, and it is pictures – not words – that most often determine whether they stay or leave a site. Good product photography not only increases your chances of making a sale, it also – or most importantly – builds your brand identity.
Professional product photography – where to order shots?
These are just a few tips that I myself use on a daily basis with the e-commerce industry. If you wish, I can produce a product shoot for you for your online shop. Good photos increase sales. Don’t forget that. Write to me, let’s make an appointment and let’s take care of your product photos together.