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Clothing photography for your online shop – how to do it right?

High quality product photography is essential for apparel ecommerce. For many customers, they need more than just a great product description — your images will determine whether or not they buy the product. The quality of the photos of the clothes is particularly important, as they have to catch the eye and convince you to buy them without a fitting. How to take good clothing photography? Check out some tips.

What is product photography?

A picture might be worth a thousand words, but when it comes to product photography, photos can be worth thousands of dollars. Product photography is used to display the product in a photographic form. It represents a product in visual form. Visual form makes the product more attractive and impressive as compared with other promotion measures. Basically product photography is mainly created for advertising a particular brand and product.

Clothing photography – understanding the process

Understanding how to do clothing photography for your or your client online store can mean the difference between being successful and failing. Everything moves fast on the Internet, so you only have a few seconds to capture a customer’s attention with your photo! Great images impact sales in many ways.

Clothing photography equipment

The equipment needed for a photo shoot does not have to be expensive at all. You will certainly be able to find the necessary things at very reasonable prices. What is more: digital cameras are coming down in price and smartphone cameras are getting better and better. So what do you need to stock up on before you start work?


Basis for clothing photography. A well-chosen camera makes photos look professional rather than just amateurish. Showing as much detail of the product as possible will be useful for a customer who cannot see and touch the product in person. The better the photos, the more confidence they will have in our shop.

Lighting Equipment

Proper lighting will bring out the depth of the product in the photo. To begin with, the best one is selecting a light kit which contains three lights so a three-point lighting setup can be implemented.


If a photo is out of focus, it is immediately disqualified in every way. In order to avoid blurring and blurred photos, a tripod will come in handy. This way you will avoid the problem of blurred photos.


If it’s unfavourable, this will also affect customer perception. A distracting background, or one with visible other elements (e.g. overlooking part of a room) can effectively divert attention away from the most important thing in the photo – your product!

Mannequin or Model

Mannequins can provide added benefits to the overall style and keep your budget low (but make sure to get a mannequin without amputated arms or legs). Nevertheless, nothing works like photos on a real model.

Clothing photography: Step by step

  1. Prepare your clothing – your products should look their absolute best in your images. It’s an unfortunate fact that clothing can become wrinkled, creased, and begin to look worn from storage and transport.
  2. Prepare a photo studio – only with a few items, you can turn nearly any room with space into a photography studio. Always use a white or light grey backdrop to prevent distractions and ensure you capture colors as accurately as possible.
  3. Hiring a Model – is a great way of apparel photography marketing. By using a model, you characterize your product. It is like showing your targeted demographic that this particular outfit is designed only for them to look adorable.
  4. Camera setup clothing photography depends largely on camera setup; if your camera settings or placing do not support you well, your effort won’t pay either.
  5. Start shooting – This is the best part! You have to remember, your clients are only believing images of the clothes you are selling. With your images, you have to show and assure that your products are of good quality. Make the clothes as visible as possible.

How to choose models for a clothing photography for an online shop?

We can distinguish 3 basic factors that should be taken into account when choosing a model for a clothing photography.

First of all, the extent to which you feel comfortable working with him or her, second whether or not the model will be available to you long term, and the last how your apparel looks on the model. It’s worth considering which figures, complexions and beauty types suit your clothes. The less you have to fumble around establishing a good flow of communication between you and your model(s), the more efficient and productive your photoshoots will be.

5 Clothing Photography Tips

  1. Try out flat lay clothing photography – it is very simple since you don’t need any mannequins or models. You just have to lay out the clothes and take a shot.
  2. Mind the camera positioning – remember before you start shooting, consider the placement of your camera. It should be located precisely in front of the captured piece of clothing.
  3. Remove price labels and stickers – take photos so that everyone knows that the products belong to you, you don’t have to show an unsightly tag all over the photo.
  4. Keep your ISO low – for clear and sharp clothing photography, set ISO to 100 or 200. The more you raise the value, the more noise will appear.
  5. Make color correction – Although you may properly adjust the white balance, such colors as pink, neon and red are tricky to capture with a camera and require image editing. If the colors are reproduced incorrectly, the clients will think that they are deceived.

Clothing product photographer – it’s me!

If you would like a professional fashion photographer to take care of all this, please email me. I know how to take product photos that will improve your brand image and increase the sales of your products. Interested? I look forward to hearing from you.

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