Many photographers use these terms interchangeably. Advertising photography and commercial photography are two completely different styles and formulas. Both of them are only for professional and experienced photographers. It's important that you, as an entrepreneur, marketing director or CEO, differentiate between these two styles when...
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Social media sales are growing at a dizzying pace. We are more and more willing to buy products online on social media through stores on Instagram or Facebook. It is our eyes that are the first point of contact with products found online. Scrolling the...
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Advertising photography is designed to promote a product, service or brand in such a way as to affect the emotions of the viewer and encourage them to take advantage of the offer. Do companies that have good photos, that care about the visual aspect of...
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The growth of online sales is huge. Online luxury lingerie stores are generating more and more revenue. The fashion industry is a multi-billion dollar industry that encompasses production, design and sales on many different levels. Most of them use fashion photography. Lots of customers are looking...
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How to boost a lingerie ecommerce website? Do you run a clothing store and have no idea how to attract customers? The fashion industry can be quite a challenge because there are quite a few competitors. It would seem that selling underwear online is quite a...
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The world of photography can seem difficult and complicated, because there are so many different ways to take a good photo, and so many factors to consider...
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Your online shop, or rather the products you sell, are visible in the Google or Bing search results, your marketing efforts get a lot of traffic, but you still think sales could be higher? Are you wondering, if there is anything else you can do...
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As you grow your fashion business, at some point you will realize that you need to use the services of a professional. A fashion photographer can prove to be such a person. Before submitting an assignment, it's a good idea to prepare a list of...
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The best product photographs are the foundation of a successful sale. E-shop owners, e-commerce platform sellers and anyone working in the online industry know this. It's amazing how a single photo can attract and encourage (or even the opposite) to make a purchase on this...
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A photo shoot is that special event that we don't get to experience every day. Therefore, I realise that the mere presence of the camera can make some people uncomfortable, especially at the beginning of the session. This is normal, but if there are ways...
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